THE BALANCE OF DIGITALIZATION AND PERSONAL DATA PROTECTION: KAZAKHSTAN CASE

The article presents the problem of the growing threat of loss of confidentiality of personal data, which are identified as "goods for trade" on illegal specialized market platforms. There is growing concern among people about how to keep information about themselves, as the line of privacy begins to lose its clear outlines. The authors of the article, analyzing the progressive experience of law-making and law enforcement in Western countries, came to the conclusion that the legal acts of European countries have become the world standard implemented by non-European countries. This is due not only to the universality of their norms, but also to the fact that the ideas embedded in them were the result of an analysis of accumulated practical experience. In this regard, based on the use of a number of scientific methodological techniques, it is concluded that borrowing foreign experience will make it possible to transfer the legal regulation of personal data in Kazakhstan to a qualitatively new level, improve their confidentiality, and increase the effectiveness of legal protection of individual rights and freedoms.

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